Profile

RedOchre is a journey of diversions at a crossroads called "What Next." After dedicating twenty long years to the banking sector, the founder,  Sarmistha RoyChowdhury, chose to step out of orbit and carve a new path. Driven by a lifelong desire to blend folk art with contemporary design, the brand draws inspiration from the rebellious spirit of Frida Kahlo—a muse whose fearless creativity continues to ignite artistic pursuits.
Rooted in the rich heritage of tribal and folk art, RedOchre embodies a fusion of tradition and modernity. The name itself harkens back to ancient times, referencing the earthy pigment used by early civilizations to paint their stories onto cave walls. This symbolic connection reinforces the brand's mission: to weave scattered threads of heritage into the fabric of contemporary lifestyle.
Based in Kolkata, RedOchre is more than a brand; it is a promise to preserve and reimagine authentic tribal and folk art through functional, everyday pieces. Each product is a testament to craftsmanship and cultural preservation, bringing art into the rhythm of modern life.

Nestled in the green heartland of Kolkata. the store is an artistic refreshment for passers-by and those who want to find a quaint sojourn. 

Vision: To create a brand that breathes life into functional art, making each piece a bridge between the past and the present.